For early-stage founders

Skip the first-year mistakes

Get the complete decision-making system I wish I'd had during my first startup—designed to turn assumptions into evidence in one week, not one month.

Get The Founder Startup Pack — $9.99 See what's inside No calls • No commitments

What you'll walk away with

A practical, decision-first kit to get from idea → real users reaching first value. No jargon, no databases - just the smallest set of pages you'll reuse every week.

🎯 Outcome Framework

Set clear weekly success criteria and understand the process so trade-offs become simple decisions.

✍️ Value Proposition Template

Define your USER profile and craft a testable one-line value prop you can test in DMs, emails, and your hero section.

📊 ICE Prioritization Guide

Score features using Impact × Confidence × Ease method. Get a ranked top-3 list everyone can understand and disagree with constructively.

🗂️ 6 Essential Templates

Ready-to-use templates: Feature Card, Value Prop, Outreach Script, Feedback Note, Decision Log, and Weekly Review. No databases required.

🗣️ Feedback Playbook

Proven outreach scripts and structured 30-minute conversations focused on "What do you currently do?" not "Would this be useful?"

🔁 Weekly Cadence System

A lightweight, repeatable operating system: measure → learn → ship. Build sustainable practice that becomes your competitive advantage.

What's inside

📂 Ready-to-duplicate templates

Six essential Notion templates you can duplicate and fill immediately—Feature Cards, Feedback Notes, Decision Logs, and more.

🎙️ Structured user conversations

Proven outreach scripts and 30-minute conversation guides that focus on current behavior, not hypothetical preferences.

👍 This is for you if:

• You're a first-time founder navigating product decisions
• You've built something but aren't sure if it's what people want
• You're tired of generic startup advice that doesn't account for your constraints
• You want frameworks, not philosophy
• You're ready to make decisions based on evidence, not gut feeling

🚫 This isn't for you if:

• You're looking for fundraising or legal advice
• You want detailed technical implementation guides
• You're past product-market fit and scaling quickly
• You prefer learning through trial and error
• You're not ready to test assumptions systematically

Common questions

How is this different from generic startup advice?: This focuses specifically on product decisions in your first year. No fundraising fluff or scaling tactics—just frameworks for figuring out what to build and whether people want it.
Do I need specific tools to use this?: Just Notion (free account works fine). Everything is designed as simple templates you duplicate and fill out—no complex databases or integrations required.
How long will it take to implement?: You can start using the first framework within an hour of downloading. The full system takes about a week to implement, working part-time.
What exactly do I get for $9.99?: A complete Notion workspace with 7 sections: Outcome framework, Value Prop template, ICE Prioritization guide, 6 ready-to-duplicate templates, Feedback Playbook with scripts, sustainable weekly cadence system, and a shared glossary for team alignment.
What if it doesn't help?: Email me at mike@mikewatson.us and let me know what didn't work. I'm always looking to improve the pack based on real founder feedback.
Is this just rehashed blog content?: No. This is new material I've developed specifically for early-stage founders. It's based on patterns I've seen across dozens of startups, not just theoretical frameworks.

Ready to skip the costly mistakes?

Join the founders who are building with confidence, not just conviction.

Get The Founder Startup Pack — $9.99

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